Enhancing survey participation: Facebook advertisements for recruitment in educational research

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Surveys are commonly used to determine how people feel about a specific issue. The increasing availability of the internet and popularity of social networking sites have opened up new possibilities for conducting surveys and, with limited additional costs, enlarge the pool of volunteer respondents with the desired background, experience, or characteristics. In this paper, three different educational research studies are described. In each, a Facebook advertisement was among the methods used for recruitment of survey participants. In two of the studies, Facebook advertising was adopted to overcome obstacles encountered when more traditional sampling procedures failed; in the third study, Facebook was used to broaden representation to include international participants within project budget limitations. Details of the studies and of the recruitment approaches adopted, and the effectiveness of using Facebook advertising are presented. The limitations of using Facebook as a source of recruitment are also considered.

Original languageEnglish
Pages (from-to)257-270
Number of pages14
JournalInternational Journal of Research and Method in Education
Volume41
Issue number3
DOIs
Publication statusPublished - 27 May 2018

Keywords

  • Facebook
  • recruitment
  • social media
  • survey research

Cite this

@article{ea6c4e6d5bf94a0d9537221028b82be9,
title = "Enhancing survey participation: Facebook advertisements for recruitment in educational research",
abstract = "Surveys are commonly used to determine how people feel about a specific issue. The increasing availability of the internet and popularity of social networking sites have opened up new possibilities for conducting surveys and, with limited additional costs, enlarge the pool of volunteer respondents with the desired background, experience, or characteristics. In this paper, three different educational research studies are described. In each, a Facebook advertisement was among the methods used for recruitment of survey participants. In two of the studies, Facebook advertising was adopted to overcome obstacles encountered when more traditional sampling procedures failed; in the third study, Facebook was used to broaden representation to include international participants within project budget limitations. Details of the studies and of the recruitment approaches adopted, and the effectiveness of using Facebook advertising are presented. The limitations of using Facebook as a source of recruitment are also considered.",
keywords = "Facebook, recruitment, social media, survey research",
author = "Forgasz, {Helen Jara} and Hazel Tan and Leder, {Gilah Chaja} and McLeod, {Amber Beth}",
year = "2018",
month = "5",
day = "27",
doi = "10.1080/1743727X.2017.1295939",
language = "English",
volume = "41",
pages = "257--270",
journal = "International Journal of Research and Method in Education",
issn = "1743-727X",
publisher = "Taylor & Francis",
number = "3",

}

TY - JOUR

T1 - Enhancing survey participation

T2 - Facebook advertisements for recruitment in educational research

AU - Forgasz, Helen Jara

AU - Tan, Hazel

AU - Leder, Gilah Chaja

AU - McLeod, Amber Beth

PY - 2018/5/27

Y1 - 2018/5/27

N2 - Surveys are commonly used to determine how people feel about a specific issue. The increasing availability of the internet and popularity of social networking sites have opened up new possibilities for conducting surveys and, with limited additional costs, enlarge the pool of volunteer respondents with the desired background, experience, or characteristics. In this paper, three different educational research studies are described. In each, a Facebook advertisement was among the methods used for recruitment of survey participants. In two of the studies, Facebook advertising was adopted to overcome obstacles encountered when more traditional sampling procedures failed; in the third study, Facebook was used to broaden representation to include international participants within project budget limitations. Details of the studies and of the recruitment approaches adopted, and the effectiveness of using Facebook advertising are presented. The limitations of using Facebook as a source of recruitment are also considered.

AB - Surveys are commonly used to determine how people feel about a specific issue. The increasing availability of the internet and popularity of social networking sites have opened up new possibilities for conducting surveys and, with limited additional costs, enlarge the pool of volunteer respondents with the desired background, experience, or characteristics. In this paper, three different educational research studies are described. In each, a Facebook advertisement was among the methods used for recruitment of survey participants. In two of the studies, Facebook advertising was adopted to overcome obstacles encountered when more traditional sampling procedures failed; in the third study, Facebook was used to broaden representation to include international participants within project budget limitations. Details of the studies and of the recruitment approaches adopted, and the effectiveness of using Facebook advertising are presented. The limitations of using Facebook as a source of recruitment are also considered.

KW - Facebook

KW - recruitment

KW - social media

KW - survey research

UR - http://www.scopus.com/inward/record.url?scp=85013628223&partnerID=8YFLogxK

U2 - 10.1080/1743727X.2017.1295939

DO - 10.1080/1743727X.2017.1295939

M3 - Article

VL - 41

SP - 257

EP - 270

JO - International Journal of Research and Method in Education

JF - International Journal of Research and Method in Education

SN - 1743-727X

IS - 3

ER -