Enhancing enterprise social network use: A control theory study

Abdulrahman Hamad E. Alarifi, Darshana Sedera

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

9 Citations (Scopus)


Organizations employ Enterprise Social Networks (ESNs) (e.g., Yammer) expecting better intra-organizational communication, effective knowledge sharing and, in general, greater collaboration. Despite their similarities with Public Social Networks (PSNs) (e.g., Twitter), ESNs are struggling to gain credence with employees. This paper is part of a larger research project that investigates mechanisms to enhance employees’ engagement in the ESNs. Through the lens of Control Theory, this paper reports preliminary findings of a pilot case study aimed to propose formal and informal mechanisms that impact employees’ intrinsic and extrinsic motivations to encourage their use of ESNs. The study results highlight (i) the need to better understand employees’ extrinsic and intrinsic motivations to use Social Networks, and (ii) that unlike a PSN which acts as a hedonic system, an ESN acts as a utilitarian system, highlighting the importance of supporting intrinsic motivations in its implementation.

Original languageEnglish
Title of host publicationProceedings of the 24th Australasian Conference on Information Systems
PublisherRMIT University
ISBN (Electronic)9780992449506
Publication statusPublished - 2013
Externally publishedYes
EventAustralasian Conference on Information Systems 2013 - RMIT University, Melbourne, Australia
Duration: 4 Dec 20136 Dec 2013
Conference number: 24th
http://acis.aaisnet.org/proceedings/2013.zip (Proceedings)


ConferenceAustralasian Conference on Information Systems 2013
Abbreviated titleACIS 2013
OtherHosted by the School of Business IT and Logistics. The Australasian Conference on Information Systems (ACIS) is the premier conference in Australasia for Information Systems academics. The conference covers technical, organisational, business, and social issues in the application of Information Technology (IT).
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  • Control theory
  • Enterprise social network
  • Extrinsic motivations
  • Intrinsic motivations
  • Promoting mechanisms

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