Engagement with social media and outcomes for brands: A conceptual framework

Camilla Bond

Engagement with social media and outcomes for brands: A conceptual framework

Camilla Bond

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'
Editors	Paul Ballantine, Jorg Finsterwalder
Place of Publication	Christchurch New Zealand
Publisher	University of Canterbury
Pages	1 - 8
Number of pages	8
ISBN (Print)	9780473178208
Publication status	Published - 2010
Event	Australian and New Zealand Marketing Academy Conference 2010 - Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010 Conference number: 15th http://anzmac.org/conference_archive/2010/

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2010
Abbreviated title	ANZMAC 2010
Country/Territory	New Zealand
City	Christchurch
Period	29/11/10 → 1/12/10
Internet address	http://anzmac.org/conference_archive/2010/

Cite this

@inproceedings{f9046c0bc88c4b1b93b8b29412f0a9fc,

title = "Engagement with social media and outcomes for brands: A conceptual framework",

author = "Camilla Bond",

year = "2010",

language = "English",

isbn = "9780473178208",

pages = "1 -- 8",

editor = "Paul Ballantine and Jorg Finsterwalder",

booktitle = "Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'",

publisher = "University of Canterbury",

address = "New Zealand",

note = "Australian and New Zealand Marketing Academy Conference 2010, ANZMAC 2010 ; Conference date: 29-11-2010 Through 01-12-2010",

url = "http://anzmac.org/conference\_archive/2010/",

}

Bond, C 2010, Engagement with social media and outcomes for brands: A conceptual framework. in P Ballantine & J Finsterwalder (eds), Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. University of Canterbury, Christchurch New Zealand, pp. 1 - 8, Australian and New Zealand Marketing Academy Conference 2010, Christchurch, New Zealand, 29/11/10.

Engagement with social media and outcomes for brands: A conceptual framework. / Bond, Camilla.
Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. ed. / Paul Ballantine; Jorg Finsterwalder. Christchurch New Zealand: University of Canterbury, 2010. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Engagement with social media and outcomes for brands: A conceptual framework

AU - Bond, Camilla

N1 - Conference code: 15th

PY - 2010

Y1 - 2010

M3 - Conference Paper

SN - 9780473178208

SP - 1

EP - 8

BT - Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'

A2 - Ballantine, Paul

A2 - Finsterwalder, Jorg

PB - University of Canterbury

CY - Christchurch New Zealand

T2 - Australian and New Zealand Marketing Academy Conference 2010

Y2 - 29 November 2010 through 1 December 2010

ER -