Engagement with social media and outcomes for brands: A conceptual framework

Camilla Bond

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'
EditorsPaul Ballantine, Jorg Finsterwalder
Place of PublicationChristchurch New Zealand
PublisherDepartment of Management, University of Canterbury
Pages1 - 8
Number of pages8
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2010): Doing More with Less - Christchurch New Zealand, Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010
http://anzmac.org/conference_archive/2010/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2010)
Abbreviated titleANZMAC 2010
CountryNew Zealand
CityChristchurch
Period29/11/101/12/10
Other“Doing More with Less” allows us to focus on the often turbulent market forces that impact upon us as academics, the business communities we interact with and the graduates that we nurture.
Internet address

Cite this

Bond, C. (2010). Engagement with social media and outcomes for brands: A conceptual framework. In P. Ballantine, & J. Finsterwalder (Eds.), Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less' (pp. 1 - 8). Christchurch New Zealand: Department of Management, University of Canterbury.
Bond, Camilla. / Engagement with social media and outcomes for brands: A conceptual framework. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. editor / Paul Ballantine ; Jorg Finsterwalder. Christchurch New Zealand : Department of Management, University of Canterbury, 2010. pp. 1 - 8
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Bond, C 2010, Engagement with social media and outcomes for brands: A conceptual framework. in P Ballantine & J Finsterwalder (eds), Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. Department of Management, University of Canterbury, Christchurch New Zealand, pp. 1 - 8, Australian and New Zealand Marketing Academy Conference (ANZMAC 2010), Christchurch, New Zealand, 29/11/10.

Engagement with social media and outcomes for brands: A conceptual framework. / Bond, Camilla.

Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. ed. / Paul Ballantine; Jorg Finsterwalder. Christchurch New Zealand : Department of Management, University of Canterbury, 2010. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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AU - Bond, Camilla

PY - 2010

Y1 - 2010

M3 - Conference Paper

SN - 9780473178208

SP - 1

EP - 8

BT - Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'

A2 - Ballantine, Paul

A2 - Finsterwalder, Jorg

PB - Department of Management, University of Canterbury

CY - Christchurch New Zealand

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Bond C. Engagement with social media and outcomes for brands: A conceptual framework. In Ballantine P, Finsterwalder J, editors, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'. Christchurch New Zealand: Department of Management, University of Canterbury. 2010. p. 1 - 8