Engagement with social media and outcomes for brands: A conceptual framework

Camilla Bond

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'
EditorsPaul Ballantine, Jorg Finsterwalder
Place of PublicationChristchurch New Zealand
PublisherUniversity of Canterbury
Pages1 - 8
Number of pages8
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2010): Doing More with Less - Christchurch New Zealand, Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010


ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2010)
Abbreviated titleANZMAC 2010
Country/TerritoryNew Zealand
Other“Doing More with Less” allows us to focus on the often turbulent market forces that impact upon us as academics, the business communities we interact with and the graduates that we nurture.
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