Abstract
This paper challenges a concurrent perception that total quality is a management fad and being replaced by business excellence, and suggests that quality is and will be a coherent part of, and a fundamental way to business excellence. This paper further proposes that quality management will move to a higher platform: creative quality, which will be the only sustaining competitive advantage in the future hyper-dynamic business world. By elaborating the characteristics and reflexes in connection to the attainment of creative quality, this paper presents a new agenda for business excellence.
Original language | English |
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Pages (from-to) | 22-27 |
Number of pages | 6 |
Journal | Measuring Business Excellence |
Volume | 5 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 Dec 2001 |
Externally published | Yes |
Keywords
- Business development
- Creativity
- Quality
- Total quality management