This paper challenges a concurrent perception that total quality is a management fad and being replaced by business excellence, and suggests that quality is and will be a coherent part of, and a fundamental way to business excellence. This paper further proposes that quality management will move to a higher platform: creative quality, which will be the only sustaining competitive advantage in the future hyper-dynamic business world. By elaborating the characteristics and reflexes in connection to the attainment of creative quality, this paper presents a new agenda for business excellence.
- Business development
- Total quality management