Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers

Svetlana de Vos; Roberta Crouch; Jasmina Ilicic

doi:10.1007/978-981-10-0464-3_8

Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers

Svetlana de Vos, Roberta Crouch, Jasmina Ilicic

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Making a Difference Through Marketing: A Quest for Diverse Perspectives
Editors	Carolin Plewa, Jodie Conduit
Place of Publication	Singapore
Publisher	Springer
Pages	99 - 115
Number of pages	17
Edition	1
ISBN (Print)	9789811004629
DOIs	https://doi.org/10.1007/978-981-10-0464-3_8
Publication status	Published - 2016

Access to Document

10.1007/978-981-10-0464-3_8

Cite this

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title = "Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers",

author = "Vos, {Svetlana de} and Roberta Crouch and Jasmina Ilicic",

year = "2016",

doi = "10.1007/978-981-10-0464-3_8",

language = "English",

isbn = "9789811004629",

pages = "99 -- 115",

editor = "Carolin Plewa and Jodie Conduit",

booktitle = "Making a Difference Through Marketing: A Quest for Diverse Perspectives",

publisher = "Springer",

edition = "1",

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Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers. / Vos, Svetlana de; Crouch, Roberta; Ilicic, Jasmina.

Making a Difference Through Marketing: A Quest for Diverse Perspectives. ed. / Carolin Plewa; Jodie Conduit. 1. ed. Singapore : Springer, 2016. p. 99 - 115.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

TY - CHAP

T1 - Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers

AU - Vos, Svetlana de

AU - Crouch, Roberta

AU - Ilicic, Jasmina

PY - 2016

Y1 - 2016

U2 - 10.1007/978-981-10-0464-3_8

DO - 10.1007/978-981-10-0464-3_8

M3 - Chapter (Book)

SN - 9789811004629

SP - 99

EP - 115

BT - Making a Difference Through Marketing: A Quest for Diverse Perspectives

A2 - Plewa, Carolin

A2 - Conduit, Jodie

PB - Springer

CY - Singapore

ER -