Original language | English |
---|---|
Title of host publication | Making a Difference Through Marketing: A Quest for Diverse Perspectives |
Editors | Carolin Plewa, Jodie Conduit |
Place of Publication | Singapore |
Publisher | Springer |
Pages | 99 - 115 |
Number of pages | 17 |
Edition | 1 |
ISBN (Print) | 9789811004629 |
DOIs | |
Publication status | Published - 2016 |
Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers
Svetlana de Vos, Roberta Crouch, Jasmina Ilicic
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
2
Citations
(Scopus)