| Original language | English |
|---|---|
| Title of host publication | Making a Difference Through Marketing: A Quest for Diverse Perspectives |
| Editors | Carolin Plewa, Jodie Conduit |
| Place of Publication | Singapore |
| Publisher | Springer |
| Pages | 99 - 115 |
| Number of pages | 17 |
| Edition | 1 |
| ISBN (Print) | 9789811004629 |
| DOIs | |
| Publication status | Published - 2016 |
Cite this
Vos, S. D., Crouch, R., & Ilicic, J. (2016). Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers. In C. Plewa, & J. Conduit (Eds.), Making a Difference Through Marketing: A Quest for Diverse Perspectives (1 ed., pp. 99 - 115). Singapore: Springer. https://doi.org/10.1007/978-981-10-0464-3_8
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title = "Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers",
author = "Vos, {Svetlana de} and Roberta Crouch and Jasmina Ilicic",
year = "2016",
doi = "10.1007/978-981-10-0464-3_8",
language = "English",
isbn = "9789811004629",
pages = "99 -- 115",
editor = "Carolin Plewa and Jodie Conduit",
booktitle = "Making a Difference Through Marketing: A Quest for Diverse Perspectives",
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}
Vos, SD, Crouch, R & Ilicic, J 2016, Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers. in C Plewa & J Conduit (eds), Making a Difference Through Marketing: A Quest for Diverse Perspectives. 1 edn, Springer, Singapore, pp. 99 - 115. https://doi.org/10.1007/978-981-10-0464-3_8
Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers. / Vos, Svetlana de; Crouch, Roberta; Ilicic, Jasmina.
Making a Difference Through Marketing: A Quest for Diverse Perspectives. ed. / Carolin Plewa; Jodie Conduit. 1. ed. Singapore : Springer, 2016. p. 99 - 115.Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
TY - CHAP
T1 - Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers
AU - Vos, Svetlana de
AU - Crouch, Roberta
AU - Ilicic, Jasmina
PY - 2016
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U2 - 10.1007/978-981-10-0464-3_8
DO - 10.1007/978-981-10-0464-3_8
M3 - Chapter (Book)
SN - 9789811004629
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EP - 115
BT - Making a Difference Through Marketing: A Quest for Diverse Perspectives
A2 - Plewa, Carolin
A2 - Conduit, Jodie
PB - Springer
CY - Singapore
ER -
Vos SD, Crouch R, Ilicic J. Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers. In Plewa C, Conduit J, editors, Making a Difference Through Marketing: A Quest for Diverse Perspectives. 1 ed. Singapore: Springer. 2016. p. 99 - 115 https://doi.org/10.1007/978-981-10-0464-3_8