Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers

Svetlana de Vos, Roberta Crouch, Jasmina Ilicic

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationMaking a Difference Through Marketing: A Quest for Diverse Perspectives
EditorsCarolin Plewa, Jodie Conduit
Place of PublicationSingapore
PublisherSpringer
Pages99 - 115
Number of pages17
Edition1
ISBN (Print)9789811004629
DOIs
Publication statusPublished - 2016

Cite this

Vos, S. D., Crouch, R., & Ilicic, J. (2016). Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers. In C. Plewa, & J. Conduit (Eds.), Making a Difference Through Marketing: A Quest for Diverse Perspectives (1 ed., pp. 99 - 115). Singapore: Springer. https://doi.org/10.1007/978-981-10-0464-3_8
Vos, Svetlana de ; Crouch, Roberta ; Ilicic, Jasmina. / Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers. Making a Difference Through Marketing: A Quest for Diverse Perspectives. editor / Carolin Plewa ; Jodie Conduit. 1. ed. Singapore : Springer, 2016. pp. 99 - 115
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Vos, SD, Crouch, R & Ilicic, J 2016, Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers. in C Plewa & J Conduit (eds), Making a Difference Through Marketing: A Quest for Diverse Perspectives. 1 edn, Springer, Singapore, pp. 99 - 115. https://doi.org/10.1007/978-981-10-0464-3_8

Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers. / Vos, Svetlana de; Crouch, Roberta; Ilicic, Jasmina.

Making a Difference Through Marketing: A Quest for Diverse Perspectives. ed. / Carolin Plewa; Jodie Conduit. 1. ed. Singapore : Springer, 2016. p. 99 - 115.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

TY - CHAP

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BT - Making a Difference Through Marketing: A Quest for Diverse Perspectives

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Vos SD, Crouch R, Ilicic J. Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers. In Plewa C, Conduit J, editors, Making a Difference Through Marketing: A Quest for Diverse Perspectives. 1 ed. Singapore: Springer. 2016. p. 99 - 115 https://doi.org/10.1007/978-981-10-0464-3_8