Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers

Svetlana de Vos, Roberta Crouch, Jasmina Ilicic

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationMaking a Difference Through Marketing: A Quest for Diverse Perspectives
EditorsCarolin Plewa, Jodie Conduit
Place of PublicationSingapore
Pages99 - 115
Number of pages17
ISBN (Print)9789811004629
Publication statusPublished - 2016

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