Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers

Svetlana de Vos, Roberta Crouch, Jasmina Ilicic

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Making a Difference Through Marketing: A Quest for Diverse Perspectives
Editors	Carolin Plewa, Jodie Conduit
Place of Publication	Singapore
Publisher	Springer
Pages	99 - 115
Number of pages	17
Edition	1
ISBN (Print)	9789811004629
DOIs	https://doi.org/10.1007/978-981-10-0464-3_8
Publication status	Published - 2016

Access to Document

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title = "Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers",

author = "Vos, {Svetlana de} and Roberta Crouch and Jasmina Ilicic",

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language = "English",

isbn = "9789811004629",

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editor = "Carolin Plewa and Jodie Conduit",

booktitle = "Making a Difference Through Marketing: A Quest for Diverse Perspectives",

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Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers. / Vos, Svetlana de; Crouch, Roberta; Ilicic, Jasmina.
Making a Difference Through Marketing: A Quest for Diverse Perspectives. ed. / Carolin Plewa; Jodie Conduit. 1. ed. Singapore: Springer, 2016. p. 99 - 115.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

TY - CHAP

T1 - Emotional advertising to attenuate compulsive consumption: qualitative insights from gamblers

AU - Vos, Svetlana de

AU - Crouch, Roberta

AU - Ilicic, Jasmina

PY - 2016

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U2 - 10.1007/978-981-10-0464-3_8

DO - 10.1007/978-981-10-0464-3_8

M3 - Chapter (Book)

SN - 9789811004629

SP - 99

EP - 115

BT - Making a Difference Through Marketing: A Quest for Diverse Perspectives

A2 - Plewa, Carolin

A2 - Conduit, Jodie

PB - Springer

CY - Singapore

ER -