Emerging brands: The case of China

Michael Thomas Ewing, Lydia Windisch, John Zeigler

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationPerspectives on Brand Management
EditorsMark D Uncles
Place of PublicationPrahran Vic Australia
PublisherTilde University Press
Pages213 - 228
Number of pages16
Edition1st
ISBN (Print)9780734610652
Publication statusPublished - 2011

Cite this

Ewing, M. T., Windisch, L., & Zeigler, J. (2011). Emerging brands: The case of China. In M. D. Uncles (Ed.), Perspectives on Brand Management (1st ed., pp. 213 - 228). Prahran Vic Australia: Tilde University Press.
Ewing, Michael Thomas ; Windisch, Lydia ; Zeigler, John. / Emerging brands: The case of China. Perspectives on Brand Management. editor / Mark D Uncles. 1st. ed. Prahran Vic Australia : Tilde University Press, 2011. pp. 213 - 228
@inbook{7894d8ce760742f7825eaea8515f8af7,
title = "Emerging brands: The case of China",
author = "Ewing, {Michael Thomas} and Lydia Windisch and John Zeigler",
year = "2011",
language = "English",
isbn = "9780734610652",
pages = "213 -- 228",
editor = "Uncles, {Mark D}",
booktitle = "Perspectives on Brand Management",
publisher = "Tilde University Press",
edition = "1st",

}

Ewing, MT, Windisch, L & Zeigler, J 2011, Emerging brands: The case of China. in MD Uncles (ed.), Perspectives on Brand Management. 1st edn, Tilde University Press, Prahran Vic Australia, pp. 213 - 228.

Emerging brands: The case of China. / Ewing, Michael Thomas; Windisch, Lydia; Zeigler, John.

Perspectives on Brand Management. ed. / Mark D Uncles. 1st. ed. Prahran Vic Australia : Tilde University Press, 2011. p. 213 - 228.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

TY - CHAP

T1 - Emerging brands: The case of China

AU - Ewing, Michael Thomas

AU - Windisch, Lydia

AU - Zeigler, John

PY - 2011

Y1 - 2011

M3 - Chapter (Book)

SN - 9780734610652

SP - 213

EP - 228

BT - Perspectives on Brand Management

A2 - Uncles, Mark D

PB - Tilde University Press

CY - Prahran Vic Australia

ER -

Ewing MT, Windisch L, Zeigler J. Emerging brands: The case of China. In Uncles MD, editor, Perspectives on Brand Management. 1st ed. Prahran Vic Australia: Tilde University Press. 2011. p. 213 - 228