Emerging brands: The case of China

Michael Thomas Ewing, Lydia Windisch, John Zeigler

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationPerspectives on Brand Management
EditorsMark D Uncles
Place of PublicationPrahran Vic Australia
PublisherTilde University Press
Pages213 - 228
Number of pages16
ISBN (Print)9780734610652
Publication statusPublished - 2011

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