Embarrassment Effects on Purchase Intent for a Product With a Lucky Attribute

Di Wang, Harmen Oppewal, Dominic Thomas

Research output: Contribution to conference › Poster

Original languageEnglish
Publication statusPublished - 2013
EventSociety of Consumer Psychology Summer Conference - Hawai, United States of America
Duration: 31 Jul 2013 → 4 Aug 2013

Conference

ConferenceSociety of Consumer Psychology Summer Conference
Country/TerritoryUnited States of America
CityHawai
Period31/07/13 → 4/08/13

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