TY - JOUR
T1 - Elucidating the drivers of residential mobility and housing choice behaviour in a suburban township via push–pull–mooring framework
AU - Ghazali, Ezlika M.
AU - Ngiam, Elaine Yee-Ling
AU - Mutum, Dilip S.
N1 - Funding Information:
This research was funded by the Research Management Unit, Faculty of Business and Accountancy, University of Malaya (Grant No. GPF017I-2018).
Funding Information:
This research was funded by the Research Management Unit, Faculty of Business and Accountancy, University of Malaya (Grant No. GPF017I-2018).
Publisher Copyright:
© 2019, Springer Nature B.V.
PY - 2020/6
Y1 - 2020/6
N2 - This study applies the “push-pull-mooring” model of migration to explain home purchase intention in a suburban township. “Push” effects include dissatisfaction and high housing costs in one’s current neighbourhood (“the origin”). “Pull” effects were consumers’ perceived value of the suburban township (“the destination”), which encompassed price, functional, emotional, social, symbolic, and Feng Shui aspects. Relocation costs and alternative township’s attractiveness were hypothesized as “mooring” effects that negatively impact purchase intention as well as moderate the push and pull effects. 179 valid responses from prospective home buyers were analysed using partial least squares structural equation modelling (PLS-SEM). Pull effects were found to exert a positive influence while mooring and push effects exert a negative influence on purchase intention. Moderation effects of the mooring factors were found to be not significant in this context. This study offers several interesting implications for researchers and marketing practitioners in the real estate industry.
AB - This study applies the “push-pull-mooring” model of migration to explain home purchase intention in a suburban township. “Push” effects include dissatisfaction and high housing costs in one’s current neighbourhood (“the origin”). “Pull” effects were consumers’ perceived value of the suburban township (“the destination”), which encompassed price, functional, emotional, social, symbolic, and Feng Shui aspects. Relocation costs and alternative township’s attractiveness were hypothesized as “mooring” effects that negatively impact purchase intention as well as moderate the push and pull effects. 179 valid responses from prospective home buyers were analysed using partial least squares structural equation modelling (PLS-SEM). Pull effects were found to exert a positive influence while mooring and push effects exert a negative influence on purchase intention. Moderation effects of the mooring factors were found to be not significant in this context. This study offers several interesting implications for researchers and marketing practitioners in the real estate industry.
KW - Attractiveness of alternatives
KW - Feng-Shui
KW - Home purchase intention
KW - Housing choice behaviour
KW - PLS-SEM
KW - Push–pull–mooring
KW - Residential mobility
KW - Switching barriers
UR - https://www.scopus.com/pages/publications/85073919691
U2 - 10.1007/s10901-019-09705-8
DO - 10.1007/s10901-019-09705-8
M3 - Article
AN - SCOPUS:85073919691
SN - 1566-4910
VL - 35
SP - 633
EP - 659
JO - Journal of Housing and the Built Environment
JF - Journal of Housing and the Built Environment
IS - 2
ER -
