Abstract
The publication of papers in scholarly journals is an important channel for the dissemination of academic knowledge. Analyzing academic content provides useful insights into how services marketing evolves over a selected time frame. The purpose of this paper is to determine key trends published in the Journal of Services Marketing during the recent 11-year period from 1998 to 2008.
| Original language | English |
|---|---|
| Pages (from-to) | 4-13 |
| Number of pages | 9 |
| Journal | Journal of Services Marketing |
| Volume | 25 (1) |
| Publication status | Published - 2011 |
Keywords
- Services marketing