Efficient, explicatory, and equitable: why qualitative researchers should embrace ai, but cautiously

Research output: Contribution to journalComment / DebateOtherpeer-review

8 Citations (Scopus)


Qualitative researchers, particularly those researching business and society topics, should embrace artificial intelligence (AI) to conduct efficient, explicatory, and equitable research but also exercise caution to avoid its pitfalls.

Original languageEnglish
Pages (from-to)1139-1144
Number of pages6
JournalBusiness & Society
Issue number6
Publication statusPublished - Jul 2023


  • AI-assisted qualitative research
  • algorithmic failure
  • artificial intelligence
  • efficient research
  • equitable research
  • large qualitative data

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