Original language | English |
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Title of host publication | Proceedings of the 2003 ANZMAC Conference |
Editors | R Kennedy |
Place of Publication | Adelaide SA Australia |
Publisher | Australia & New Zealand Marketing Academy (ANZMAC) |
Pages | 942 - 949 |
Number of pages | 8 |
ISBN (Print) | 0868039837 |
Publication status | Published - 2003 |
Event | Australian and New Zealand Marketing Academy Conference 2003 - Adelaide, Australia Duration: 1 Dec 2003 → 3 Dec 2003 Conference number: 8th http://anzmac.org/conference_archive/2003/ |
Conference
Conference | Australian and New Zealand Marketing Academy Conference 2003 |
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Abbreviated title | ANZMAC 2003 |
Country/Territory | Australia |
City | Adelaide |
Period | 1/12/03 → 3/12/03 |
Other | Theme: A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution |
Internet address |