Effects of holiday packaging on tourist decision making: some preliminary results

Walaiporn Rewtrakunphaiboon; Harmen Oppewal

Effects of holiday packaging on tourist decision making: some preliminary results

Walaiporn Rewtrakunphaiboon, Harmen Oppewal

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Consumer Psychology of Tourism, Hospitality and Leisure
Editors	Geoffrey I Crouch, Richard R Perdue, Harry J P Timmermans, Muzaffer Uysal
Place of Publication	Oxfordshire UK
Publisher	CABI
Pages	181 - 188
Number of pages	8
ISBN (Print)	085199749X
Publication status	Published - 2004

Cite this

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title = "Effects of holiday packaging on tourist decision making: some preliminary results",

author = "Walaiporn Rewtrakunphaiboon and Harmen Oppewal",

year = "2004",

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isbn = "085199749X",

pages = "181 -- 188",

editor = "Crouch, {Geoffrey I} and Perdue, {Richard R} and Timmermans, {Harry J P} and Muzaffer Uysal",

booktitle = "Consumer Psychology of Tourism, Hospitality and Leisure",

publisher = "CABI",

address = "United Kingdom",

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Effects of holiday packaging on tourist decision making: some preliminary results. / Rewtrakunphaiboon, Walaiporn; Oppewal, Harmen.

Consumer Psychology of Tourism, Hospitality and Leisure. ed. / Geoffrey I Crouch; Richard R Perdue; Harry J P Timmermans; Muzaffer Uysal. Oxfordshire UK : CABI, 2004. p. 181 - 188.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

TY - CHAP

T1 - Effects of holiday packaging on tourist decision making: some preliminary results

AU - Rewtrakunphaiboon, Walaiporn

AU - Oppewal, Harmen

PY - 2004

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M3 - Chapter (Book)

SN - 085199749X

SP - 181

EP - 188

BT - Consumer Psychology of Tourism, Hospitality and Leisure

A2 - Crouch, Geoffrey I

A2 - Perdue, Richard R

A2 - Timmermans, Harry J P

A2 - Uysal, Muzaffer

PB - CABI

CY - Oxfordshire UK

ER -