Effective electronic marketing communications: An application in the telecommunications sector

Poon Wai Ching, Shawkat Hammoudeh (Editor), Izian Idris, Christopher Ngassam (Editor), Ding Hooi Ting, Sheau Fen Yap

Research output: Contribution to conference › Other

Original language	English
Pages	1 - 19
Number of pages	19
Publication status	Published - 2009
Event	International Conference on Global Research in Business and Economics - Kuala Lumpur Malaysia, Florida USA Duration: 28 Dec 2009 → 30 Dec 2009

Conference	International Conference on Global Research in Business and Economics
City	Florida USA
Period	28/12/09 → 30/12/09

Cite this

@conference{9985fa6c30de4fb089722c8c86bc6b6a,

title = "Effective electronic marketing communications: An application in the telecommunications sector",

author = "Ching, {Poon Wai} and Shawkat Hammoudeh and Izian Idris and Christopher Ngassam and Ting, {Ding Hooi} and Yap, {Sheau Fen}",

year = "2009",

language = "English",

pages = "1 -- 19",

note = "International Conference on Global Research in Business and Economics ; Conference date: 28-12-2009 Through 30-12-2009",

}

TY - CONF

T1 - Effective electronic marketing communications: An application in the telecommunications sector

AU - Ching, Poon Wai

AU - Idris, Izian

AU - Ting, Ding Hooi

AU - Yap, Sheau Fen

A2 - Hammoudeh, Shawkat

A2 - Ngassam, Christopher

PY - 2009

Y1 - 2009

M3 - Other

SP - 1

EP - 19

T2 - International Conference on Global Research in Business and Economics

Y2 - 28 December 2009 through 30 December 2009

ER -