| Original language | English |
|---|---|
| Pages (from-to) | 47 - 57 |
| Number of pages | 11 |
| Journal | Australasian Marketing Journal |
| Publication status | Published - 2000 |
Effect of Public Disgrace on Celebrity Endorser Value
David Bednall, Anthony Collings
Research output: Contribution to journal › Article › Research › peer-review