Effect of public awareness campaigns on calls to ambulance across australia

Research output: Contribution to journalArticleResearchpeer-review

13 Citations (Scopus)

Abstract

The National Stroke Foundation of Australia has run 12 public awareness campaigns since 2004. Campaign exposure and funding has varied annually and regionally during this time. The aim of this study was to measure the effect of campaigns on calls to ambulance for stroke across Australia in exposed regions (paid or pro bono advertising). Methids: All ambulance services in Australia provided monthly ambulance dispatch data between January 2003 and June 2014. We performed multivariable regression to measure the effect of campaign exposure on the volume of stroke-related emergency calls, after controlling for confounders.
Original languageEnglish
Pages (from-to)1377 - 1380
Number of pages4
JournalStroke
Volume46
Issue number5
DOIs
Publication statusPublished - 2015

Cite this

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title = "Effect of public awareness campaigns on calls to ambulance across australia",
abstract = "The National Stroke Foundation of Australia has run 12 public awareness campaigns since 2004. Campaign exposure and funding has varied annually and regionally during this time. The aim of this study was to measure the effect of campaigns on calls to ambulance for stroke across Australia in exposed regions (paid or pro bono advertising). Methids: All ambulance services in Australia provided monthly ambulance dispatch data between January 2003 and June 2014. We performed multivariable regression to measure the effect of campaign exposure on the volume of stroke-related emergency calls, after controlling for confounders.",
author = "Bray, {Janet Elizabeth} and Straney, {Lahn David John} and Bill Barger and Finn, {Judith C}",
year = "2015",
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journal = "Stroke",
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Effect of public awareness campaigns on calls to ambulance across australia. / Bray, Janet Elizabeth; Straney, Lahn David John; Barger, Bill; Finn, Judith C.

In: Stroke, Vol. 46, No. 5, 2015, p. 1377 - 1380.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Effect of public awareness campaigns on calls to ambulance across australia

AU - Bray, Janet Elizabeth

AU - Straney, Lahn David John

AU - Barger, Bill

AU - Finn, Judith C

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N2 - The National Stroke Foundation of Australia has run 12 public awareness campaigns since 2004. Campaign exposure and funding has varied annually and regionally during this time. The aim of this study was to measure the effect of campaigns on calls to ambulance for stroke across Australia in exposed regions (paid or pro bono advertising). Methids: All ambulance services in Australia provided monthly ambulance dispatch data between January 2003 and June 2014. We performed multivariable regression to measure the effect of campaign exposure on the volume of stroke-related emergency calls, after controlling for confounders.

AB - The National Stroke Foundation of Australia has run 12 public awareness campaigns since 2004. Campaign exposure and funding has varied annually and regionally during this time. The aim of this study was to measure the effect of campaigns on calls to ambulance for stroke across Australia in exposed regions (paid or pro bono advertising). Methids: All ambulance services in Australia provided monthly ambulance dispatch data between January 2003 and June 2014. We performed multivariable regression to measure the effect of campaign exposure on the volume of stroke-related emergency calls, after controlling for confounders.

UR - http://stroke.ahajournals.org/content/46/5/1377.full.pdf

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DO - 10.1161/STROKEAHA.114.008515

M3 - Article

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SP - 1377

EP - 1380

JO - Stroke

JF - Stroke

SN - 0039-2499

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