Effect of public awareness campaigns on calls to ambulance across australia

Janet Elizabeth Bray, Lahn David John Straney, Bill Barger, Judith C Finn

Research output: Contribution to journalArticleResearchpeer-review

18 Citations (Scopus)


The National Stroke Foundation of Australia has run 12 public awareness campaigns since 2004. Campaign exposure and funding has varied annually and regionally during this time. The aim of this study was to measure the effect of campaigns on calls to ambulance for stroke across Australia in exposed regions (paid or pro bono advertising). Methids: All ambulance services in Australia provided monthly ambulance dispatch data between January 2003 and June 2014. We performed multivariable regression to measure the effect of campaign exposure on the volume of stroke-related emergency calls, after controlling for confounders.
Original languageEnglish
Pages (from-to)1377 - 1380
Number of pages4
Issue number5
Publication statusPublished - 2015

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