Original language | English |
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Pages (from-to) | 48 - 61 |
Number of pages | 14 |
Journal | Marketing Intelligence & Planning |
Volume | 24 |
Issue number | 1 |
Publication status | Published - 2006 |
Effect of gender on customer loyalty: a relationship marketing approach
Nelson Oly Ndubisi
Research output: Contribution to journal › Article › Research › peer-review
152
Citations
(Scopus)