Effect of gender on customer loyalty: a relationship marketing approach

Nelson Oly Ndubisi

    Research output: Contribution to journalArticleResearchpeer-review

    98 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)48 - 61
    Number of pages14
    JournalMarketing Intelligence and Planning
    Volume24
    Issue number1
    Publication statusPublished - 2006

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