Effect of gender on customer loyalty: a relationship marketing approach

Nelson Oly Ndubisi

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	48 - 61
Number of pages	14
Journal	Marketing Intelligence & Planning
Volume	24
Issue number	1
Publication status	Published - 2006

Cite this

@article{8bebb141d90541cf8813eaa5934dabb3,

title = "Effect of gender on customer loyalty: a relationship marketing approach",

author = "Ndubisi, {Nelson Oly}",

year = "2006",

language = "English",

volume = "24",

pages = "48 -- 61",

journal = "Marketing Intelligence & Planning",

issn = "0263-4503",

publisher = "Emerald Group Publishing Limited",

number = "1",

}