Ecocentric business and marketing: sustainability, epistemology, ecocentric business and marketing strategy: ideology, reality and vision

Helen Borland, Adam Lindgreen, Véronique Ambrosini, Joëlle Vanhamme

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review


The following sections are included: Introduction Anthropocentric and ecocentric epistemology Ecocentric strategy development Ecocentric business strategies Ecocentric business and marketing solutions An ecocentric strategic marketing vision Managerial relevance and further research Conclusions Acknowledgment.

Original languageEnglish
Title of host publicationIntrinsic Capability
Subtitle of host publicationImplementing Intrinsic Sustainable Development for an Ecological Civilisation
EditorsFrank Birkin, Thomas Polesie
Place of PublicationSingapore Singapore
PublisherWorld Scientific Publishing
Number of pages26
ISBN (Electronic)9789813225589
ISBN (Print)9789813225572
Publication statusPublished - 2019

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