Ecocentric business and marketing: sustainability, epistemology, ecocentric business and marketing strategy: ideology, reality and vision

Helen Borland, Adam Lindgreen, Véronique Ambrosini, Joëlle Vanhamme

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Abstract

The following sections are included: Introduction Anthropocentric and ecocentric epistemology Ecocentric strategy development Ecocentric business strategies Ecocentric business and marketing solutions An ecocentric strategic marketing vision Managerial relevance and further research Conclusions Acknowledgment.

Original languageEnglish
Title of host publicationIntrinsic Capability
Subtitle of host publicationImplementing Intrinsic Sustainable Development for an Ecological Civilisation
EditorsFrank Birkin, Thomas Polesie
Place of PublicationSingapore Singapore
PublisherWorld Scientific Publishing
Chapter3
Pages27-52
Number of pages26
Edition1st
ISBN (Electronic)9789813225589
ISBN (Print)9789813225572
DOIs
Publication statusPublished - 2019

Cite this

Borland, H., Lindgreen, A., Ambrosini, V., & Vanhamme, J. (2019). Ecocentric business and marketing: sustainability, epistemology, ecocentric business and marketing strategy: ideology, reality and vision. In F. Birkin, & T. Polesie (Eds.), Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation (1st ed., pp. 27-52). Singapore Singapore: World Scientific Publishing. https://doi.org/10.1142/9789813225589_004
Borland, Helen ; Lindgreen, Adam ; Ambrosini, Véronique ; Vanhamme, Joëlle. / Ecocentric business and marketing : sustainability, epistemology, ecocentric business and marketing strategy: ideology, reality and vision. Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. editor / Frank Birkin ; Thomas Polesie. 1st. ed. Singapore Singapore : World Scientific Publishing, 2019. pp. 27-52
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Borland, H, Lindgreen, A, Ambrosini, V & Vanhamme, J 2019, Ecocentric business and marketing: sustainability, epistemology, ecocentric business and marketing strategy: ideology, reality and vision. in F Birkin & T Polesie (eds), Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. 1st edn, World Scientific Publishing, Singapore Singapore, pp. 27-52. https://doi.org/10.1142/9789813225589_004

Ecocentric business and marketing : sustainability, epistemology, ecocentric business and marketing strategy: ideology, reality and vision. / Borland, Helen; Lindgreen, Adam; Ambrosini, Véronique; Vanhamme, Joëlle.

Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. ed. / Frank Birkin; Thomas Polesie. 1st. ed. Singapore Singapore : World Scientific Publishing, 2019. p. 27-52.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

TY - CHAP

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T2 - sustainability, epistemology, ecocentric business and marketing strategy: ideology, reality and vision

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AU - Ambrosini, Véronique

AU - Vanhamme, Joëlle

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BT - Intrinsic Capability

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PB - World Scientific Publishing

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Borland H, Lindgreen A, Ambrosini V, Vanhamme J. Ecocentric business and marketing: sustainability, epistemology, ecocentric business and marketing strategy: ideology, reality and vision. In Birkin F, Polesie T, editors, Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation. 1st ed. Singapore Singapore: World Scientific Publishing. 2019. p. 27-52 https://doi.org/10.1142/9789813225589_004