E-shopping: An analysis of the uses and gratifications theory

Weng Marc Lim, Ding Hooi Ting

Research output: Contribution to journalArticleResearchpeer-review

79 Citations (Scopus)
Original languageEnglish
Pages (from-to)48 - 63
Number of pages16
JournalModern Applied Science
Volume6
Issue number5
DOIs
Publication statusPublished - 2012

Cite this