e-Relationships for e-readiness: Culture and corruption in international e-B2B

Pierre Berthon, Leyland Pitt, Jean Paul Berthon, Colin Campbell, Des Thwaites

Research output: Contribution to journalArticleResearchpeer-review

23 Citations (Scopus)

Abstract

The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation s readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation s readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.
Original languageEnglish
Pages (from-to)83 - 91
Number of pages9
JournalIndustrial Marketing Management
Volume37
Issue number1
DOIs
Publication statusPublished - 2008
Externally publishedYes

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