TY - JOUR
T1 - e-Relationships for e-readiness: Culture and corruption in international e-B2B
AU - Berthon, Pierre
AU - Pitt, Leyland
AU - Berthon, Jean Paul
AU - Campbell, Colin
AU - Thwaites, Des
PY - 2008
Y1 - 2008
N2 - The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation s readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation s readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.
AB - The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation s readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation s readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.
U2 - 10.1016/j.indmarman.2007.06.014
DO - 10.1016/j.indmarman.2007.06.014
M3 - Article
VL - 37
SP - 83
EP - 91
JO - Industrial Marketing Management
JF - Industrial Marketing Management
SN - 0019-8501
IS - 1
ER -