e-Relationships for e-readiness: Culture and corruption in international e-B2B

Pierre Berthon; Leyland Pitt; Jean Paul Berthon; Colin Campbell; Des Thwaites

doi:10.1016/j.indmarman.2007.06.014

e-Relationships for e-readiness: Culture and corruption in international e-B2B

Pierre Berthon, Leyland Pitt, Jean Paul Berthon, Colin Campbell, Des Thwaites

Research output: Contribution to journal › Article › Research › peer-review

27 Citations (Scopus)

Abstract

The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation s readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation s readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.

Original language	English
Pages (from-to)	83 - 91
Number of pages	9
Journal	Industrial Marketing Management
Volume	37
Issue number	1
DOIs	https://doi.org/10.1016/j.indmarman.2007.06.014
Publication status	Published - 2008
Externally published	Yes

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10.1016/j.indmarman.2007.06.014

Cite this

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title = "e-Relationships for e-readiness: Culture and corruption in international e-B2B",

abstract = "The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation s readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation s readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.",

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AU - Berthon, Pierre

AU - Pitt, Leyland

AU - Berthon, Jean Paul

AU - Campbell, Colin

AU - Thwaites, Des

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AB - The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation s readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation s readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.

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DO - 10.1016/j.indmarman.2007.06.014

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