Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

Michael Bryan Beverland, Michael Thomas Ewing, Margaret Jekanyika Matanda

Research output: Contribution to journal › Article › Research › peer-review

36 Citations (Scopus)

Original language	English
Pages (from-to)	383 - 393
Number of pages	11
Journal	Industrial Marketing Management
Volume	35
Issue number	3
DOIs	https://doi.org/10.1016/j.indmarman.2005.02.008
Publication status	Published - 2006

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AU - Ewing, Michael Thomas

AU - Matanda, Margaret Jekanyika

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