Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

Michael Bryan Beverland, Michael Thomas Ewing, Margaret Jekanyika Matanda

Research output: Contribution to journalArticleResearchpeer-review

27 Citations (Scopus)
Original languageEnglish
Pages (from-to)383 - 393
Number of pages11
JournalIndustrial Marketing Management
Volume35
Issue number3
DOIs
Publication statusPublished - 2006

Cite this

Beverland, Michael Bryan ; Ewing, Michael Thomas ; Matanda, Margaret Jekanyika. / Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms. In: Industrial Marketing Management. 2006 ; Vol. 35, No. 3. pp. 383 - 393.
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Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms. / Beverland, Michael Bryan; Ewing, Michael Thomas; Matanda, Margaret Jekanyika.

In: Industrial Marketing Management, Vol. 35, No. 3, 2006, p. 383 - 393.

Research output: Contribution to journalArticleResearchpeer-review

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AU - Matanda, Margaret Jekanyika

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SP - 383

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JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

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