Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

Michael Bryan Beverland, Michael Thomas Ewing, Margaret Jekanyika Matanda

Research output: Contribution to journalArticleResearchpeer-review

31 Citations (Scopus)
Original languageEnglish
Pages (from-to)383 - 393
Number of pages11
JournalIndustrial Marketing Management
Volume35
Issue number3
DOIs
Publication statusPublished - 2006

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