Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

Michael Bryan Beverland, Michael Thomas Ewing, Margaret Jekanyika Matanda

Research output: Contribution to journalArticleResearchpeer-review

38 Citations (Scopus)
Original languageEnglish
Pages (from-to)383 - 393
Number of pages11
JournalIndustrial Marketing Management
Issue number3
Publication statusPublished - 2006

Cite this