Domesticating the market: moral exchange and the sharing economy

Connor J. Fitzmaurice, Isak Ladegaard, William Attwood-Charles, Mehmet Cansoy, Lindsey B. Carfagna, Juliet B. Schor, Robert Wengronowitz

Research output: Contribution to journalArticleResearchpeer-review

Abstract

The ‘sharing economy’ is a contested realm, with critics arguing it represents a further development of neoliberalism, as platforms such as Airbnb and TaskRabbit, monetize previously uncommodified realms of life via renting of bedrooms, possessions, space and labor time. To date, this debate has largely ignored participants’ views. Using data from 120 in-depth interviews with providers in two for-profit and three not-for-profit sites, we find that most see the sharing economy differently, as an opportunity to build a radically different market, from the bottom up. Like the detractors, they are critical of dominant market arrangements, however, they believe the sharing sector can construct personalized exchanges that are morally attuned, based on ideals of community, and that help them achieve creative and financial autonomy in their working lives. These aspirations represent an attempt to tame, or domesticate the neoliberal market.
Original languageEnglish
Pages (from-to)1-22
Number of pages22
JournalSocio-Economic Review
Publication statusAccepted/In press - 2018
Externally publishedYes

Cite this

Fitzmaurice, C. J., Ladegaard, I., Attwood-Charles, W., Cansoy, M., Carfagna, L. B., Schor, J. B., & Wengronowitz, R. (Accepted/In press). Domesticating the market: moral exchange and the sharing economy. Socio-Economic Review, 1-22.
Fitzmaurice, Connor J. ; Ladegaard, Isak ; Attwood-Charles, William ; Cansoy, Mehmet ; Carfagna, Lindsey B. ; Schor, Juliet B. ; Wengronowitz, Robert. / Domesticating the market : moral exchange and the sharing economy. In: Socio-Economic Review. 2018 ; pp. 1-22.
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Fitzmaurice, CJ, Ladegaard, I, Attwood-Charles, W, Cansoy, M, Carfagna, LB, Schor, JB & Wengronowitz, R 2018, 'Domesticating the market: moral exchange and the sharing economy', Socio-Economic Review, pp. 1-22.

Domesticating the market : moral exchange and the sharing economy. / Fitzmaurice, Connor J. ; Ladegaard, Isak; Attwood-Charles, William; Cansoy, Mehmet; Carfagna, Lindsey B. ; Schor, Juliet B. ; Wengronowitz, Robert.

In: Socio-Economic Review, 2018, p. 1-22.

Research output: Contribution to journalArticleResearchpeer-review

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AU - Carfagna, Lindsey B.

AU - Schor, Juliet B.

AU - Wengronowitz, Robert

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AB - The ‘sharing economy’ is a contested realm, with critics arguing it represents a further development of neoliberalism, as platforms such as Airbnb and TaskRabbit, monetize previously uncommodified realms of life via renting of bedrooms, possessions, space and labor time. To date, this debate has largely ignored participants’ views. Using data from 120 in-depth interviews with providers in two for-profit and three not-for-profit sites, we find that most see the sharing economy differently, as an opportunity to build a radically different market, from the bottom up. Like the detractors, they are critical of dominant market arrangements, however, they believe the sharing sector can construct personalized exchanges that are morally attuned, based on ideals of community, and that help them achieve creative and financial autonomy in their working lives. These aspirations represent an attempt to tame, or domesticate the neoliberal market.

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Fitzmaurice CJ, Ladegaard I, Attwood-Charles W, Cansoy M, Carfagna LB, Schor JB et al. Domesticating the market: moral exchange and the sharing economy. Socio-Economic Review. 2018;1-22.