Does the online channel pay? A comparison of online versus offline information search on physical store spend

Sean Sands, Carla Ferraro, Sandra Luxton

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	397 - 410
Number of pages	14
Journal	International Review of Retail Distribution and Consumer Research
Volume	20
Issue number	4
DOIs	https://doi.org/10.1080/09593969.2010.504006
Publication status	Published - 2010

Access to Document

@article{2981fcae73a74374b33c51292a4deb8b,

title = "Does the online channel pay? A comparison of online versus offline information search on physical store spend",

author = "Sean Sands and Carla Ferraro and Sandra Luxton",

year = "2010",

doi = "10.1080/09593969.2010.504006",

language = "English",

volume = "20",

pages = "397 -- 410",

journal = "International Review of Retail Distribution and Consumer Research",

issn = "0959-3969",

publisher = "Taylor \& Francis",

number = "4",

}

TY - JOUR

T1 - Does the online channel pay? A comparison of online versus offline information search on physical store spend

AU - Sands, Sean

AU - Ferraro, Carla

AU - Luxton, Sandra

PY - 2010

Y1 - 2010

UR - https://www.scopus.com/pages/publications/77955531979

U2 - 10.1080/09593969.2010.504006

DO - 10.1080/09593969.2010.504006

M3 - Article

SN - 0959-3969

VL - 20

SP - 397

EP - 410

JO - International Review of Retail Distribution and Consumer Research

JF - International Review of Retail Distribution and Consumer Research

IS - 4

ER -