Does the online channel pay? A comparison of online versus offline information search on physical store spend

Sean Sands, Carla Ferraro, Sandra Luxton

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	397 - 410
Number of pages	14
Journal	International Review of Retail Distribution and Consumer Research
Volume	20
Issue number	4
DOIs	https://doi.org/10.1080/09593969.2010.504006
Publication status	Published - 2010

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title = "Does the online channel pay? A comparison of online versus offline information search on physical store spend",

author = "Sean Sands and Carla Ferraro and Sandra Luxton",

year = "2010",

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language = "English",

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AU - Sands, Sean

AU - Ferraro, Carla

AU - Luxton, Sandra

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JO - International Review of Retail Distribution and Consumer Research

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