Does the online channel pay? A comparison of online versus offline information search on physical store spend

Sean Sands, Carla Ferraro, Sandra Luxton

Research output: Contribution to journalArticleResearchpeer-review

16 Citations (Scopus)
Original languageEnglish
Pages (from-to)397 - 410
Number of pages14
JournalInternational Review of Retail Distribution and Consumer Research
Volume20
Issue number4
DOIs
Publication statusPublished - 2010

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