Does the online channel pay? A comparison of online versus offline information search on physical store spend

Sean Sands, Carla Ferraro, Sandra Luxton

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)397 - 410
Number of pages14
JournalInternational Review of Retail Distribution and Consumer Research
Volume20
Issue number4
DOIs
Publication statusPublished - 2010

Cite this

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title = "Does the online channel pay? A comparison of online versus offline information search on physical store spend",
author = "Sean Sands and Carla Ferraro and Sandra Luxton",
year = "2010",
doi = "10.1080/09593969.2010.504006",
language = "English",
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pages = "397 -- 410",
journal = "International Review of Retail Distribution and Consumer Research",
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publisher = "Taylor & Francis",
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Does the online channel pay? A comparison of online versus offline information search on physical store spend. / Sands, Sean; Ferraro, Carla; Luxton, Sandra.

In: International Review of Retail Distribution and Consumer Research, Vol. 20, No. 4, 2010, p. 397 - 410.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Does the online channel pay? A comparison of online versus offline information search on physical store spend

AU - Sands, Sean

AU - Ferraro, Carla

AU - Luxton, Sandra

PY - 2010

Y1 - 2010

U2 - 10.1080/09593969.2010.504006

DO - 10.1080/09593969.2010.504006

M3 - Article

VL - 20

SP - 397

EP - 410

JO - International Review of Retail Distribution and Consumer Research

JF - International Review of Retail Distribution and Consumer Research

SN - 0959-3969

IS - 4

ER -