Does peer information crowd out performance? Evidence from a field experiment

Grace Hooi Yean Lee

Abstract

Norm nudges have been an influential marketing and political strategy to promote desirable behavior. We conduct a randomized controlled trial to examine how people make an effort subsequently after being nudged with peer information to participate in a 10k steps walking program. We find that while nudging leads to a higher sign-up rate relative to the baseline without nudging, it does not always improve performance and can even lead to a lower effort when there is a lack of intrinsic motivation.

Original language	English
Number of pages	1
Publication status	Published - 28 Jun 2019
Event	Annual Conference of the Western Economic Association International 2019: WEAI 2019 - Hilton San Francisco Union Square, San Francisco, United States of America Duration: 28 Jun 2019 → 2 Jul 2019 Conference number: 94th https://weai.org/conferences/view/2/94th-Annual-Conference

Conference

Conference	Annual Conference of the Western Economic Association International 2019
Country/Territory	United States of America
City	San Francisco
Period	28/06/19 → 2/07/19
Internet address	https://weai.org/conferences/view/2/94th-Annual-Conference

Keywords

peer information
nudge
intrinsic motivation
field experiments

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Does peer information crowd out performance? Evidence from a field experiment",

abstract = "Norm nudges have been an influential marketing and political strategy to promote desirable behavior. We conduct a randomized controlled trial to examine how people make an effort subsequently after being nudged with peer information to participate in a 10k steps walking program. We find that while nudging leads to a higher sign-up rate relative to the baseline without nudging, it does not always improve performance and can even lead to a lower effort when there is a lack of intrinsic motivation.",

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AB - Norm nudges have been an influential marketing and political strategy to promote desirable behavior. We conduct a randomized controlled trial to examine how people make an effort subsequently after being nudged with peer information to participate in a 10k steps walking program. We find that while nudging leads to a higher sign-up rate relative to the baseline without nudging, it does not always improve performance and can even lead to a lower effort when there is a lack of intrinsic motivation.

KW - peer information

KW - nudge

KW - intrinsic motivation

KW - field experiments

UR - https://weai.org/files/view/48/Prelim-Prog-2019SF.pdf?t=20190618

M3 - Abstract

T2 - Annual Conference of the Western Economic Association International 2019

Y2 - 28 June 2019 through 2 July 2019

ER -

Does peer information crowd out performance? Evidence from a field experiment

Abstract

Conference

Keywords

UN SDGs

Other files and links

The School of Economics, Finance and Property Seminar Series, Curtin University

'Nudging' Can Influence You to Do Better But it Can Also Backfire

Nudging sustainability

‘Nudging’ can influence you to do better but it can also backfire

Cite this

Does peer information crowd out performance? Evidence from a field experiment

Abstract

Conference

Keywords

UN SDGs

Other files and links

Activities

The School of Economics, Finance and Property Seminar Series, Curtin University

Press/Media

'Nudging' Can Influence You to Do Better But it Can Also Backfire

Nudging sustainability

‘Nudging’ can influence you to do better but it can also backfire

Cite this