Does local Confucian culture affect corporate environmental, social, and governance ratings? Evidence from China

We investigate the influence of local Confucian culture on firms’ commitment to environment, social, and governance (ESG). We hypothesize that local Confucian culture will encourage firms to increase their commitment and effort to ESG practices, as a basic idea of Confucianism is akin to the golden rule, which dictates that one must treat people fairly and well if one wishes to be treated the same manner. Using geographic distances to local Confucian temples and centers to create geographic proximity-based measures of local Confucian culture, we confirm that local Confucian culture in the vicinity of corporate headquarters is positively associated with firms’ ESG performance. Further, we hypothesize and find that the role of local Confucian culture is more prominent in state-owned firms, larger firms, firms with greater media coverage and analyst following, and in more recent years, when environmental, social, and governance practices are more relevant and receive greater attention. Our research shed light on studies evaluating the influence of local cultural norms on investment decisions within the framework of ESG.