Does affective trust matter in interfirm relationships? The supplier's perspective

Andrew Jason Zur, Civilai Terawatanavong, Cynthia M Webster

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationBenchmarking Marketing's Future: Proceedings of the 2006 AMA Summer Marketing Educators' Conference
EditorsDhruv Grewal, Michael Levy, R Krishnan
Place of PublicationChicago USA
PublisherAmerican Marketing Association (AMA)
Pages163 - 169
Number of pages7
ISBN (Print)0877573220
Publication statusPublished - 2006
EventSummer Marketing Educators' Conference 2006 - Chicago IL USA, Chicago IL USA
Duration: 1 Jan 2006 → …


ConferenceSummer Marketing Educators' Conference 2006
CityChicago IL USA
Period1/01/06 → …

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