Does affective trust matter in interfirm relationships? The supplier's perspective

Andrew Jason Zur; Civilai Terawatanavong; Cynthia M Webster

Does affective trust matter in interfirm relationships? The supplier's perspective

Andrew Jason Zur, Civilai Terawatanavong, Cynthia M Webster

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Benchmarking Marketing's Future: Proceedings of the 2006 AMA Summer Marketing Educators' Conference
Editors	Dhruv Grewal, Michael Levy, R Krishnan
Place of Publication	Chicago USA
Publisher	American Marketing Association (AMA)
Pages	163 - 169
Number of pages	7
Volume	17
ISBN (Print)	0877573220
Publication status	Published - 2006
Event	Summer Marketing Educators' Conference 2006 - Chicago IL USA, Chicago IL USA Duration: 1 Jan 2006 → …

Conference

Conference	Summer Marketing Educators' Conference 2006
City	Chicago IL USA
Period	1/01/06 → …

Cite this

Zur, Andrew Jason ; Terawatanavong, Civilai ; Webster, Cynthia M. / Does affective trust matter in interfirm relationships? The supplier's perspective. Benchmarking Marketing's Future: Proceedings of the 2006 AMA Summer Marketing Educators' Conference. editor / Dhruv Grewal ; Michael Levy ; R Krishnan. Vol. 17 Chicago USA : American Marketing Association (AMA), 2006. pp. 163 - 169

@inproceedings{fa0de0b41eeb4533ba962de39032742d,

title = "Does affective trust matter in interfirm relationships? The supplier's perspective",

author = "Zur, {Andrew Jason} and Civilai Terawatanavong and Webster, {Cynthia M}",

year = "2006",

language = "English",

isbn = "0877573220",

volume = "17",

pages = "163 -- 169",

editor = "Dhruv Grewal and Michael Levy and R Krishnan",

booktitle = "Benchmarking Marketing's Future: Proceedings of the 2006 AMA Summer Marketing Educators' Conference",

publisher = "American Marketing Association (AMA)",

note = "Summer Marketing Educators' Conference 2006 ; Conference date: 01-01-2006",

}

Zur, AJ, Terawatanavong, C & Webster, CM 2006, Does affective trust matter in interfirm relationships? The supplier's perspective. in D Grewal, M Levy & R Krishnan (eds), Benchmarking Marketing's Future: Proceedings of the 2006 AMA Summer Marketing Educators' Conference. vol. 17, American Marketing Association (AMA), Chicago USA, pp. 163 - 169, Summer Marketing Educators' Conference 2006, Chicago IL USA, 1/01/06.

Does affective trust matter in interfirm relationships? The supplier's perspective. / Zur, Andrew Jason; Terawatanavong, Civilai; Webster, Cynthia M.
Benchmarking Marketing's Future: Proceedings of the 2006 AMA Summer Marketing Educators' Conference. ed. / Dhruv Grewal; Michael Levy; R Krishnan. Vol. 17 Chicago USA: American Marketing Association (AMA), 2006. p. 163 - 169.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Does affective trust matter in interfirm relationships? The supplier's perspective

AU - Zur, Andrew Jason

AU - Terawatanavong, Civilai

AU - Webster, Cynthia M

PY - 2006

Y1 - 2006

M3 - Conference Paper

SN - 0877573220

VL - 17

SP - 163

EP - 169

BT - Benchmarking Marketing's Future: Proceedings of the 2006 AMA Summer Marketing Educators' Conference

A2 - Grewal, Dhruv

A2 - Levy, Michael

A2 - Krishnan, R

PB - American Marketing Association (AMA)

CY - Chicago USA

T2 - Summer Marketing Educators' Conference 2006

Y2 - 1 January 2006

ER -