Do Retailers and Suppliers really have collaborative category management relationships?: Category Management Relationships in the UK and Australia

Sandra Hogarth-Scott, Peter Dapiran

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationNew & Evolving Paradigms: The Emerging Future of Marketing
Place of PublicationDublin Ireland
PublisherAmerican Marketing Association (AMA)
Pages558 - 575
Number of pages18
Publication statusPublished - 1997
EventNew and Evolving Paradigms: The Emerging Future of Marketing - Dublin, Ireland, Dublin, Ireland
Duration: 1 Jan 1997 → …

Conference

ConferenceNew and Evolving Paradigms
CountryIreland
CityDublin
Period1/01/97 → …

Cite this