| Original language | English |
|---|---|
| Title of host publication | Marketing Accountabilities and Responsibilities: Proceedings of the Conference |
| Editors | J Wiley |
| Place of Publication | www.vuw.ac.nz/anzmac |
| Publisher | Australia & New Zealand Marketing Academy (ANZMAC) |
| Pages | 1 - 8 |
| Number of pages | 8 |
| ISBN (Print) | 0475222151 |
| Publication status | Published - 2004 |
| Event | Australian and New Zealand Marketing Academy Conference 2004 - Wellington, New Zealand Duration: 29 Nov 2004 → 1 Dec 2004 Conference number: 9th |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference 2004 |
|---|---|
| Abbreviated title | ANZMAC 2004 |
| Country/Territory | New Zealand |
| City | Wellington |
| Period | 29/11/04 → 1/12/04 |