Abstract
This paper conceptualises mobile communication apps as disruptive innovation that potentially displace incumbent mobile communication services such as voice calls and short messaging services. Using the theoretical lens of disruptive innovation and data from a focus group study and two case studies of mobile service providers, this paper investigates how these apps are signalling radical change in the traditional mobile communication environment through their low cost, simplicity and convenience to create value and growth in order to triumph over powerful traditional incumbents.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 24th Australasian Conference on Information Systems |
| Subtitle of host publication | Information Systems: Transforming the Future |
| Editors | Hepu Deng , Craig Standing |
| Publisher | RMIT University |
| Number of pages | 9 |
| ISBN (Electronic) | 9780992449506 |
| Publication status | Published - 2013 |
| Externally published | Yes |
| Event | Australasian Conference on Information Systems 2013 - RMIT University, Melbourne, Australia Duration: 4 Dec 2013 → 6 Dec 2013 Conference number: 24th http://www1.rmit.edu.au/acis2013 http://acis.aaisnet.org/proceedings/2013.zip (Proceedings) |
Conference
| Conference | Australasian Conference on Information Systems 2013 |
|---|---|
| Abbreviated title | ACIS 2013 |
| Country/Territory | Australia |
| City | Melbourne |
| Period | 4/12/13 → 6/12/13 |
| Other | Hosted by the School of Business IT and Logistics. The Australasian Conference on Information Systems (ACIS) is the premier conference in Australasia for Information Systems academics. The conference covers technical, organisational, business, and social issues in the application of Information Technology (IT). |
| Internet address |
Keywords
- App stores
- Disruptive innovation
- Mobile communication applications
- Mobile service providers
- New-market disruptive innovation