Digital diplomacy: Emotion and identity in the public realm

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3 Citations (Scopus)

Abstract

Public diplomacy is increasingly facilitated through social media. Government leaders and diplomats are using social media platforms such as Twitter, Facebook and Instagram to communicate with foreign publics, changing the dynamics of interaction between broadcaster and audience. The key to understanding the power of social media in public diplomacy is the role of emotion in digital diplomacy strategies: social media statements relating to state identity can incite strong emotions that have the potential to undermine heretofore positive diplomatic relations, or provide communicative openings that move towards ameliorating crises. Examining the interaction of social media, emotion and identity provides insight into the increasing importance of digital diplomacy and the future challenges relating to digital disinformation that lie ahead.

Original languageEnglish
Pages (from-to)102-116
Number of pages15
JournalThe Hague Journal of Diplomacy
Volume14
Issue number1-2
DOIs
Publication statusPublished - 2019

Keywords

  • Digital diplomacy
  • Digital disinformation
  • Emotion
  • Identity
  • Twitter

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