Digital design marginalization: New perspectives on designing inclusive interfaces

Jaisie Sin, Rachel L. Franz, Cosmin Munteanu, Barbara Barbosa Neves

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

27 Citations (Scopus)


We conceptualize Digital Design Marginalization (DDM) as the process in which a digital interface design excludes certain users and contributes to marginalization in other areas of their lives. Due to non-inclusive designs, many underrepresented users face barriers in accessing essential services that are moving increasingly, sometimes exclusively, online - services such as personal fnance, healthcare, social connectivity, and shopping. This can further perpetuate the digital divide, a technology-based form of social inequality that has ofine consequences. We introduce the term Marginalizing Design to describe designs that contribute to DDM. In this paper, we focus on the impact of Marginalizing Design on older adults through examples from our research and discussions of services that may have marginalizing designs for older adults. Our aim is to provide a conceptual lens for designers, service providers, and policy makers through which they can use to purposely lessen or avoid digitally marginalizing groups of users.

Original languageEnglish
Title of host publicationCHI 2021 - Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationMaking Waves, Combining Strengths
Place of PublicationNewYork NY USA
PublisherAssociation for Computing Machinery (ACM)
Number of pages11
ISBN (Electronic)9781450380966
Publication statusPublished - 6 May 2021
EventInternational Conference on Human Factors in Computing Systems 2021 - Online, Yokohama, Japan
Duration: 8 May 202113 May 2021
Conference number: 39th (Proceedings) (Proceedings)

Publication series

NameConference on Human Factors in Computing Systems - Proceedings


ConferenceInternational Conference on Human Factors in Computing Systems 2021
Abbreviated titleCHI 2021
Internet address


  • Digital design marginalization
  • Digital divide
  • Digital exclusion
  • Digital inclusion
  • Digital inequality
  • Inclusive design
  • Marginalizing design
  • Older adults
  • Social exclusion
  • Social marginalization

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