Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks

Samir Gupta; Arch G Woodside; Peter Christopher Dubelaar; Donald James Bradmore

doi:10.1016/j.indmarman.2008.12.010

Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks

Samir Gupta, Arch G Woodside, Peter Christopher Dubelaar, Donald James Bradmore

Department of Marketing

Research output: Contribution to journal › Article › Research › peer-review

48 Citations (Scopus)

Original language	English
Pages (from-to)	219 - 227
Number of pages	9
Journal	Industrial Marketing Management
Volume	38
Issue number	2
DOIs	https://doi.org/10.1016/j.indmarman.2008.12.010
Publication status	Published - 2009

Access to Document

10.1016/j.indmarman.2008.12.010

Cite this

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title = "Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks",

author = "Samir Gupta and Woodside, {Arch G} and Dubelaar, {Peter Christopher} and Bradmore, {Donald James}",

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language = "English",

volume = "38",

pages = "219 -- 227",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

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}

Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks. / Gupta, Samir; Woodside, Arch G; Dubelaar, Peter Christopher; Bradmore, Donald James.

In: Industrial Marketing Management, Vol. 38, No. 2, 2009, p. 219 - 227.

Research output: Contribution to journal › Article › Research › peer-review

TY - JOUR

T1 - Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks

AU - Gupta, Samir

AU - Woodside, Arch G

AU - Dubelaar, Peter Christopher

AU - Bradmore, Donald James

PY - 2009

Y1 - 2009

U2 - 10.1016/j.indmarman.2008.12.010

DO - 10.1016/j.indmarman.2008.12.010

M3 - Article

VL - 38

SP - 219

EP - 227

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 2

ER -