Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks

Samir Gupta, Arch G Woodside, Peter Christopher Dubelaar, Donald James Bradmore

Research output: Contribution to journalArticleResearchpeer-review

48 Citations (Scopus)
Original languageEnglish
Pages (from-to)219 - 227
Number of pages9
JournalIndustrial Marketing Management
Volume38
Issue number2
DOIs
Publication statusPublished - 2009

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