Devil or angel? How the virtual testing environment can affect product evaluations

Ling Peng, Yongfu He, Xiang Wan

Research output: Contribution to journal › Article › Research › peer-review

3 Citations (Scopus)

Original language	English
Pages (from-to)	415 - 437
Number of pages	23
Journal	International Journal of Market Research
Volume	53
Issue number	3
DOIs	https://doi.org/10.2501/IJMR-53-3-415-437
Publication status	Published - 2011

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title = "Devil or angel? How the virtual testing environment can affect product evaluations",

author = "Ling Peng and Yongfu He and Xiang Wan",

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AU - Peng, Ling

AU - He, Yongfu

AU - Wan, Xiang

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DO - 10.2501/IJMR-53-3-415-437

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