Devil or angel? How the virtual testing environment can affect product evaluations

Ling Peng, Yongfu He, Xiang Wan

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)415 - 437
Number of pages23
JournalInternational Journal of Market Research
Volume53
Issue number3
DOIs
Publication statusPublished - 2011

Cite this

@article{e1f3b4a6478d4ce5bbb9c4369764d51a,
title = "Devil or angel? How the virtual testing environment can affect product evaluations",
author = "Ling Peng and Yongfu He and Xiang Wan",
year = "2011",
doi = "10.2501/IJMR-53-3-415-437",
language = "English",
volume = "53",
pages = "415 -- 437",
journal = "International Journal of Market Research",
issn = "1470-7853",
publisher = "World Advertising Research Center",
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}

Devil or angel? How the virtual testing environment can affect product evaluations. / Peng, Ling; He, Yongfu; Wan, Xiang.

In: International Journal of Market Research, Vol. 53, No. 3, 2011, p. 415 - 437.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Devil or angel? How the virtual testing environment can affect product evaluations

AU - Peng, Ling

AU - He, Yongfu

AU - Wan, Xiang

PY - 2011

Y1 - 2011

U2 - 10.2501/IJMR-53-3-415-437

DO - 10.2501/IJMR-53-3-415-437

M3 - Article

VL - 53

SP - 415

EP - 437

JO - International Journal of Market Research

JF - International Journal of Market Research

SN - 1470-7853

IS - 3

ER -