Devil or angel? How the virtual testing environment can affect product evaluations

Ling Peng, Yongfu He, Xiang Wan

Research output: Contribution to journalArticleResearchpeer-review

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)415 - 437
Number of pages23
JournalInternational Journal of Market Research
Volume53
Issue number3
DOIs
Publication statusPublished - 2011

Cite this