Developing and implementing a CRM strategy: The case of EAG Group Financial Services

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Cite this

@inbook{5b1289ef258141db9f1d30a383906d50,

title = "Developing and implementing a CRM strategy: The case of EAG Group Financial Services",

author = "Michael Shumanov and Ewing, \{Michael Thomas\}",

year = "2007",

language = "English",

isbn = "9788178817521",

pages = "115 -- 123",

editor = "Madhavi Garikaparthi",

booktitle = "CRM in Services Sector",

publisher = "Icfai University Press",

address = "India",

edition = "1",

}