Developing and implementing a CRM strategy: the case of EAG Group Financial Services

Michael Shumanov; Michael Thomas Ewing

Developing and implementing a CRM strategy: the case of EAG Group Financial Services

Michael Shumanov, Michael Thomas Ewing

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Marketing Accountabilities and Responsibilities: Proceedings of the Conference
Editors	J Wiley
Place of Publication	www.vuw.ac.nz/anzmac
Publisher	Australia & New Zealand Marketing Academy (ANZMAC)
Pages	1 - 7
Number of pages	7
ISBN (Print)	0475222151
Publication status	Published - 2004
Event	Australian and New Zealand Marketing Academy Conference 2004 - Wellington, New Zealand Duration: 29 Nov 2004 → 1 Dec 2004 Conference number: 9th

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2004
Abbreviated title	ANZMAC 2004
Country/Territory	New Zealand
City	Wellington
Period	29/11/04 → 1/12/04

Cite this

@inproceedings{175a589361b94419bd5984db0bf8bb3f,

title = "Developing and implementing a CRM strategy: the case of EAG Group Financial Services",

author = "Michael Shumanov and Ewing, {Michael Thomas}",

year = "2004",

language = "English",

isbn = "0475222151",

pages = "1 -- 7",

editor = "J Wiley",

booktitle = "Marketing Accountabilities and Responsibilities: Proceedings of the Conference",

publisher = "Australia & New Zealand Marketing Academy (ANZMAC)",

note = "Australian and New Zealand Marketing Academy Conference 2004, ANZMAC 2004 ; Conference date: 29-11-2004 Through 01-12-2004",

}

Shumanov, M & Ewing, MT 2004, Developing and implementing a CRM strategy: the case of EAG Group Financial Services. in J Wiley (ed.), Marketing Accountabilities and Responsibilities: Proceedings of the Conference. Australia & New Zealand Marketing Academy (ANZMAC), www.vuw.ac.nz/anzmac, pp. 1 - 7, Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29/11/04.

Developing and implementing a CRM strategy: the case of EAG Group Financial Services. / Shumanov, Michael; Ewing, Michael Thomas.

Marketing Accountabilities and Responsibilities: Proceedings of the Conference. ed. / J Wiley. www.vuw.ac.nz/anzmac : Australia & New Zealand Marketing Academy (ANZMAC), 2004. p. 1 - 7.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

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AU - Shumanov, Michael

AU - Ewing, Michael Thomas

N1 - Conference code: 9th

PY - 2004

Y1 - 2004

M3 - Conference Paper

SN - 0475222151

SP - 1

EP - 7

BT - Marketing Accountabilities and Responsibilities: Proceedings of the Conference

A2 - Wiley, J

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - www.vuw.ac.nz/anzmac

T2 - Australian and New Zealand Marketing Academy Conference 2004

Y2 - 29 November 2004 through 1 December 2004

ER -