Developing a scale to measure the enjoyment of Web experiences

Aleck Lin, Shirley Gregor, Michael Thomas Ewing

Research output: Contribution to journalArticleResearchpeer-review

86 Citations (Scopus)
Original languageEnglish
Pages (from-to)40 - 57
Number of pages18
JournalJournal of Interactive Marketing
Volume22
Issue number4
DOIs
Publication statusPublished - 2008

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