Developing a global CRM strategy

Michael Shumanov, Michael Thomas Ewing

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	70 - 82
Number of pages	13
Journal	International Journal of E-Business Research
Volume	3
Issue number	2
Publication status	Published - 2007

Cite this

@article{a8b2de0b8a3446fbbc4a895b9b79fcb3,

title = "Developing a global CRM strategy",

author = "Michael Shumanov and Ewing, {Michael Thomas}",

year = "2007",

language = "English",

volume = "3",

pages = "70 -- 82",

journal = "International Journal of E-Business Research",

issn = "1548-1131",

publisher = "IGI Global",

number = "2",

}