Determinants of sports sponsorship response

Richard Speed, Peter Thompson

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	226 - 238
Number of pages	13
Journal	Journal of the Academy of Marketing Science
Volume	28
Issue number	2
Publication status	Published - 2000

Cite this

@article{31e150c309274fdc89c6bcff01188642,

title = "Determinants of sports sponsorship response",

author = "Richard Speed and Peter Thompson",

year = "2000",

language = "English",

volume = "28",

pages = "226 -- 238",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer-Verlag London Ltd.",

number = "2",

}