Determinants of exposure to mass media family planning messages among indigenous people in Bangladesh: A study on the Garo

M. Rakibul Islam, M. Amirul Islam, Banya Banowary

Research output: Contribution to journalArticleResearchpeer-review

Abstract

This paper evaluates exposure to mass media family planning (FP) messages among the Garo, an indigenous community in Bangladesh. A sample of 223 currently married Garo women were selected purposively from two districts where most of the Garo population live. The analysis demonstrated that television was the most significant form of mass media to disseminate FP messages among the recipients more so than radio and newspapers. About 806% of the respondents had heard of FP messages through television, while for the radio and newspapers the percentages were 553% and 227% respectively. The contraceptive prevalence rate is much higher (795%) in the study area than the national level (558%). A linear logistic regression model was employed to identify the confluence of different demographic and socioeconomic characteristics on mass media FP messages. Regarding exposure to FP messages, four independent variables out of six had significant effects on the exposure to FP messages through any one of the types of media, i.e. radio, television and newspapers. These independent variables were age, level of education, occupation and number of children.

Original languageEnglish
Pages (from-to)221-229
Number of pages9
JournalJournal of Biosocial Science
Volume41
Issue number2
DOIs
Publication statusPublished - 1 Mar 2009
Externally publishedYes

Cite this

@article{480546968f814cccb94a61e16bb74a21,
title = "Determinants of exposure to mass media family planning messages among indigenous people in Bangladesh: A study on the Garo",
abstract = "This paper evaluates exposure to mass media family planning (FP) messages among the Garo, an indigenous community in Bangladesh. A sample of 223 currently married Garo women were selected purposively from two districts where most of the Garo population live. The analysis demonstrated that television was the most significant form of mass media to disseminate FP messages among the recipients more so than radio and newspapers. About 806{\%} of the respondents had heard of FP messages through television, while for the radio and newspapers the percentages were 553{\%} and 227{\%} respectively. The contraceptive prevalence rate is much higher (795{\%}) in the study area than the national level (558{\%}). A linear logistic regression model was employed to identify the confluence of different demographic and socioeconomic characteristics on mass media FP messages. Regarding exposure to FP messages, four independent variables out of six had significant effects on the exposure to FP messages through any one of the types of media, i.e. radio, television and newspapers. These independent variables were age, level of education, occupation and number of children.",
author = "Islam, {M. Rakibul} and Islam, {M. Amirul} and Banya Banowary",
year = "2009",
month = "3",
day = "1",
doi = "10.1017/S0021932008003088",
language = "English",
volume = "41",
pages = "221--229",
journal = "Journal of Biosocial Science",
issn = "0021-9320",
publisher = "Cambridge University Press",
number = "2",

}

Determinants of exposure to mass media family planning messages among indigenous people in Bangladesh : A study on the Garo. / Islam, M. Rakibul; Islam, M. Amirul; Banowary, Banya.

In: Journal of Biosocial Science, Vol. 41, No. 2, 01.03.2009, p. 221-229.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Determinants of exposure to mass media family planning messages among indigenous people in Bangladesh

T2 - A study on the Garo

AU - Islam, M. Rakibul

AU - Islam, M. Amirul

AU - Banowary, Banya

PY - 2009/3/1

Y1 - 2009/3/1

N2 - This paper evaluates exposure to mass media family planning (FP) messages among the Garo, an indigenous community in Bangladesh. A sample of 223 currently married Garo women were selected purposively from two districts where most of the Garo population live. The analysis demonstrated that television was the most significant form of mass media to disseminate FP messages among the recipients more so than radio and newspapers. About 806% of the respondents had heard of FP messages through television, while for the radio and newspapers the percentages were 553% and 227% respectively. The contraceptive prevalence rate is much higher (795%) in the study area than the national level (558%). A linear logistic regression model was employed to identify the confluence of different demographic and socioeconomic characteristics on mass media FP messages. Regarding exposure to FP messages, four independent variables out of six had significant effects on the exposure to FP messages through any one of the types of media, i.e. radio, television and newspapers. These independent variables were age, level of education, occupation and number of children.

AB - This paper evaluates exposure to mass media family planning (FP) messages among the Garo, an indigenous community in Bangladesh. A sample of 223 currently married Garo women were selected purposively from two districts where most of the Garo population live. The analysis demonstrated that television was the most significant form of mass media to disseminate FP messages among the recipients more so than radio and newspapers. About 806% of the respondents had heard of FP messages through television, while for the radio and newspapers the percentages were 553% and 227% respectively. The contraceptive prevalence rate is much higher (795%) in the study area than the national level (558%). A linear logistic regression model was employed to identify the confluence of different demographic and socioeconomic characteristics on mass media FP messages. Regarding exposure to FP messages, four independent variables out of six had significant effects on the exposure to FP messages through any one of the types of media, i.e. radio, television and newspapers. These independent variables were age, level of education, occupation and number of children.

UR - http://www.scopus.com/inward/record.url?scp=65849164938&partnerID=8YFLogxK

U2 - 10.1017/S0021932008003088

DO - 10.1017/S0021932008003088

M3 - Article

VL - 41

SP - 221

EP - 229

JO - Journal of Biosocial Science

JF - Journal of Biosocial Science

SN - 0021-9320

IS - 2

ER -