Abstract
This study presents the unique dichotomous role of social media, which we conceptualise as its competing-complementarity. Using the competing-complementarity phenomenon as a guiding lens, we explore the fusion of social media and business functions as core elements of a digital business strategy of a firm. The phenomenon shows a dual impact. Complementarity explains how digital technologies and business functions are synchronised and form the digital business strategy while competing shows how the digital business strategy is susceptible to destabilization. In the process, we describe 8 unique characteristics of a complementing social media and 4 characteristics of a competing social media, through which we derive two key triggers of competing-complementarity (1) key external trends, and (2) key organisational transferals. The conceptual idea of competingcomplementarity driving digital business strategy as well as its destabilization is illustrated through the technology S-Curve, which also shows the evolutionary nature of digital business strategies driven by digital technologies. This represents a strong theoretical view of technological progression in a firm. When key organizational shifts and external trends impact social media, it reflects both, positive and negative outcomes.
Original language | English |
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Title of host publication | PACIS 2015 Proceedings |
Editors | Atreyi Kankanhalli, Andrew Burton Jones, Thompson Teo |
Place of Publication | Atlanta GA USA |
Publisher | Association for Information Systems |
Number of pages | 17 |
Publication status | Published - 2015 |
Externally published | Yes |
Event | Pacific Asia Conference on Information Systems 2015 - Singapore, Singapore Duration: 5 Jul 2015 → 9 Jul 2015 Conference number: 19th https://web.archive.org/web/20150728131139/http://www.pacis2015.org/ https://aisel.aisnet.org/pacis2015/ (Proceedings) |
Conference
Conference | Pacific Asia Conference on Information Systems 2015 |
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Abbreviated title | PACIS 2015 |
Country/Territory | Singapore |
City | Singapore |
Period | 5/07/15 → 9/07/15 |
Internet address |
Keywords
- Competing-complementarity
- Digital business strategy
- S-Curve
- Social media