Designing Massive Open Online Courses to take account of participant motivations and expectations

Gilly Salmon, Ekaterina Pechenkina, Anne-Marie Chase, Bella Ross

Research output: Contribution to journalArticleResearchpeer-review

22 Citations (Scopus)


We report on a study conducted on a Massive Open Online Course (MOOC) to explore and improve understanding and practice about MOOC learning design and participant motivations and expectations. The “Carpe Diem” MOOC was designed, developed and delivered in 2014. The MOOC participants' experiences were studied through surveys and interviews, and the analysis was triangulated. Three dominant motivations to complete the MOOC were found: to further existing knowledge, to acquire skills in the learning design process and to apply the learning design methodology in practice. We describe the relationship between participant motivations and expectations in this MOOC, which was undertaken mainly by participants who were themselves educators, and make recommendations for pedagogical design in MOOCs to promote and enable participant engagement and completion.
Original languageEnglish
Pages (from-to)1284-1294
Number of pages11
JournalBritish Journal of Educational Technology
Issue number6
Publication statusPublished - Nov 2017


  • Educational technology
  • MOOCs
  • Learning and teaching
  • Motivation

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