Design briefs in creativity studies

R. Sosa, L. A. Vasconcelos, C. C. Cardoso

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

4 Citations (Scopus)


This paper examines recent experimental studies of early conceptual design identifying a broad diversity of research practices. A high variance is revealed across 75 recent studies from leading design journals on how the design briefs are presented to participants, participants’ number and experience, and the time allocated for ideation. These divergent practices may impact the validity of experimental studies. Three indicators are proposed here to assist researchers to prepare design briefs: polysemy, innovation, and communication. An experimental design canvas is presented and illustrated to structure the design of experiments. The paper closes with recommendations to assist in the synthesis of design briefs.

Original languageEnglish
Title of host publicationICDC 2018 - The Fifth International Conference on Design Creativity
Subtitle of host publicationConference Proceedings
EditorsElies Dekoninck, Andrew Wodehouse, Chris Snider, Georgi Georgiev, Gaetano Cascini
Place of PublicationGlasgow, Scotland
PublisherDesign Society
Number of pages8
ISBN (Electronic)9781904670834
Publication statusPublished - 2018
Event5th International Conference on Design Creativity, ICDC 2018 - Bath, United Kingdom
Duration: 31 Jan 20182 Feb 2018

Publication series

NameProceedings of the International Conference on Engineering Design, ICED
ISSN (Print)2220-4334
ISSN (Electronic)2220-4342


Conference5th International Conference on Design Creativity, ICDC 2018
Country/TerritoryUnited Kingdom


  • Brainstorming
  • Design briefs
  • Ideation
  • Research methods

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