Delivering strategic change in complex sport environments: Country Racing Victoria

Matthew Nicholson, Russell Hoye

Research output: Contribution to journalArticleResearchpeer-review


This paper utilises a contextualist approach to examine the implementation of strategic management within a complex sport business environment. The focus of this paper is to examine how Country Racing Victoria (CRV) implemented a strategic management process in conjunction with its member racing clubs and the resultant improvements in country racing over the period 2000-2005. This paper reveals how CRV formulated strategy, the details of that strategy and the issues they confronted in implementing the strategy. This paper further illustrates the utility of adopting an incremental change process when dealing with multiple stakeholders in complex operating environments.

Original languageEnglish
Pages (from-to)18-32
Number of pages15
JournalInternational Journal of Sport Management and Marketing
Issue number1
Publication statusPublished - Mar 2008
Externally publishedYes


  • Complexity
  • Governance
  • Horse racing
  • Incremental change
  • Strategic change
  • Strategy formulation
  • Strategy implementation

Cite this