Defending the co-branding benefits of sponsorship B2B partnerships: the case of ambush marketing

Francis John Damien Farrelly, Pascale G Quester, Stephen A Greyser

Research output: Contribution to journal › Article › Research › peer-review

68 Citations (Scopus)

Original language	English
Pages (from-to)	339 - 348
Number of pages	10
Journal	Journal of Advertising Research
Volume	45
Issue number	3
DOIs	https://doi.org/10.1017/S0021849905050348
Publication status	Published - 2005

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title = "Defending the co-branding benefits of sponsorship B2B partnerships: the case of ambush marketing",

author = "Farrelly, {Francis John Damien} and Quester, {Pascale G} and Greyser, {Stephen A}",

year = "2005",

doi = "10.1017/S0021849905050348",

language = "English",

volume = "45",

pages = "339 -- 348",

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T1 - Defending the co-branding benefits of sponsorship B2B partnerships: the case of ambush marketing

AU - Farrelly, Francis John Damien

AU - Quester, Pascale G

AU - Greyser, Stephen A

PY - 2005

Y1 - 2005

U2 - 10.1017/S0021849905050348

DO - 10.1017/S0021849905050348

M3 - Article

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VL - 45

SP - 339

EP - 348

JO - Journal of Advertising Research

JF - Journal of Advertising Research

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