Defections, discourse and devotion: some propositions on customer desertion, dialogue and loyalty

James Hulbert, Leyland F Pitt, Michael Thomas Ewing

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)43 - 51
Number of pages9
JournalJournal of General Management
Volume28
Issue number3
Publication statusPublished - 2003

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