Deepfake: a social construction of technology perspective

The advent of deepfake videos, a new form of media manipulation, took the world by storm. Malicious use of this technology for fraud, misrepresentation, and abuse created more perils than opportunities for various stakeholders. However, little is known about Generative Adversarial Networks utilized by deepfake to manipulate videos. Viewing from the social construction of technology theory, we explore the redress of the adversarial purposes of deepfake. At the moment, there are more misgivings than credence about the possible application of this technology. Our research note provides a discourse on the rapid advances of deepfake and its potential impact on tourism and raises the call for research on the beneficial uses of deepfake.