Decisional processes underpinning online gambling

James Gavin Phillips, Rowan Peter Ogeil

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

1 Citation (Scopus)


The use of electronic devices (computers, mobile phones) to deliver gambling services has led to an unprecedented potential for the industry to monitor (consumer loyalty) and support (odds tabulation) gambling behaviours. Drawing on our previous work with decision aids, the present chapter develops theory to better understand how these enhanced capabilities can influence decisions during gambling. Although (Pascallian) probability theory was developed to quantify odds during gambling, it only really applies within a casino where actual sample sets are known
Original languageEnglish
Title of host publicationPsychology of Gambling: New Research
EditorsAndrea Eugenio Cavanna
Place of PublicationHauppauge NY United States
PublisherNova Science Publishers
Pages51 - 71
Number of pages21
ISBN (Print)9781621005032
Publication statusPublished - 2012

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