Abstract
The use of electronic devices (computers, mobile phones) to deliver gambling services has led to an unprecedented potential for the industry to monitor (consumer loyalty) and support (odds tabulation) gambling behaviours. Drawing on our previous work with decision aids, the present chapter develops theory to better understand how these enhanced capabilities can influence decisions during gambling. Although (Pascallian) probability theory was developed to quantify odds during gambling, it only really applies within a casino where actual sample sets are known
| Original language | English |
|---|---|
| Title of host publication | Psychology of Gambling: New Research |
| Editors | Andrea Eugenio Cavanna |
| Place of Publication | Hauppauge NY United States |
| Publisher | Nova Science Publishers |
| Pages | 51 - 71 |
| Number of pages | 21 |
| ISBN (Print) | 9781621005032 |
| Publication status | Published - 2012 |
