Decision states for purchasing a DVD player: a preliminary study

David S Waller, Paul Zhengyuan Wang, Harmen Oppewal, Mark Morrison, Cam Rungie, Jordan Louviere, Tim Devinney

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Accountabilities and Responsibilities: Conference Proceedings
EditorsJim Wiley
Place of Publicationwww.vuw.ac.nz/anzmac
PublisherANZMAC 2004 (Australian and New Zealand Academy)
Pages1 - 5
Number of pages5
ISBN (Print)0-475-22215-1
Publication statusPublished - 2004
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2004): Marketing Accountabilities and Responsibilities - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004
Conference number: 9

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2004)
Abbreviated titleANZMAC 2004
CountryNew Zealand
CityWellington
Period29/11/041/12/04

Cite this

Waller, D. S., Wang, P. Z., Oppewal, H., Morrison, M., Rungie, C., Louviere, J., & Devinney, T. (2004). Decision states for purchasing a DVD player: a preliminary study. In J. Wiley (Ed.), Marketing Accountabilities and Responsibilities: Conference Proceedings (pp. 1 - 5). ANZMAC 2004 (Australian and New Zealand Academy).