Decision states for purchasing a DVD player: a preliminary study

David S Waller; Paul Zhengyuan Wang; Harmen Oppewal; Mark Morrison; Cam Rungie; Jordan Louviere; Tim Devinney

Decision states for purchasing a DVD player: a preliminary study

David S Waller, Paul Zhengyuan Wang, Harmen Oppewal, Mark Morrison, Cam Rungie, Jordan Louviere, Tim Devinney

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Marketing Accountabilities and Responsibilities: Conference Proceedings
Editors	Jim Wiley
Place of Publication	www.vuw.ac.nz/anzmac
Publisher	Australia & New Zealand Marketing Academy (ANZMAC)
Pages	1 - 5
Number of pages	5
ISBN (Print)	0-475-22215-1
Publication status	Published - 2004
Event	Australian and New Zealand Marketing Academy Conference 2004 - Wellington, New Zealand Duration: 29 Nov 2004 → 1 Dec 2004 Conference number: 9th

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2004
Abbreviated title	ANZMAC 2004
Country/Territory	New Zealand
City	Wellington
Period	29/11/04 → 1/12/04

Cite this

@inproceedings{b7d6a55e6be347e69ed2315249c25a38,

title = "Decision states for purchasing a DVD player: a preliminary study",

author = "Waller, {David S} and Wang, {Paul Zhengyuan} and Harmen Oppewal and Mark Morrison and Cam Rungie and Jordan Louviere and Tim Devinney",

year = "2004",

language = "English",

isbn = "0-475-22215-1",

pages = "1 -- 5",

editor = "Jim Wiley",

booktitle = "Marketing Accountabilities and Responsibilities: Conference Proceedings",

publisher = "Australia & New Zealand Marketing Academy (ANZMAC)",

note = "Australian and New Zealand Marketing Academy Conference 2004, ANZMAC 2004 ; Conference date: 29-11-2004 Through 01-12-2004",

}

Waller, DS, Wang, PZ, Oppewal, H, Morrison, M, Rungie, C, Louviere, J & Devinney, T 2004, Decision states for purchasing a DVD player: a preliminary study. in J Wiley (ed.), Marketing Accountabilities and Responsibilities: Conference Proceedings. Australia & New Zealand Marketing Academy (ANZMAC), www.vuw.ac.nz/anzmac, pp. 1 - 5, Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29/11/04.

Decision states for purchasing a DVD player: a preliminary study. / Waller, David S; Wang, Paul Zhengyuan; Oppewal, Harmen et al.
Marketing Accountabilities and Responsibilities: Conference Proceedings. ed. / Jim Wiley. www.vuw.ac.nz/anzmac: Australia & New Zealand Marketing Academy (ANZMAC), 2004. p. 1 - 5.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Decision states for purchasing a DVD player: a preliminary study

AU - Waller, David S

AU - Wang, Paul Zhengyuan

AU - Oppewal, Harmen

AU - Morrison, Mark

AU - Rungie, Cam

AU - Louviere, Jordan

AU - Devinney, Tim

N1 - Conference code: 9th

PY - 2004

Y1 - 2004

M3 - Conference Paper

SN - 0-475-22215-1

SP - 1

EP - 5

BT - Marketing Accountabilities and Responsibilities: Conference Proceedings

A2 - Wiley, Jim

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - www.vuw.ac.nz/anzmac

T2 - Australian and New Zealand Marketing Academy Conference 2004

Y2 - 29 November 2004 through 1 December 2004

ER -