Deciphering older female salespeople’s motivation to use social media in sales: insights from Malaysia

Helen Hui Ping Ho, Soo Yeong Ewe, Pei-Lee Teh

Malaysia School of Business

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

2 Citations (Scopus)

2 Citations
1 Edited Book

1 results

2024

Emerging Technologies in Business: Innovation Strategies for Competitive Advantage
Kwok, A. O. J. (Editor) & Teh, P.-L. (Editor), 2024, 1st ed. Singapore Singapore: Springer. 304 p.
Research output: Book/Report › Edited Book › peer-review

2 Citations (Scopus)